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Blog & Insights

Our Innovation Blog is our honest and expert online journal of industry trends, insights, tips and advice for those passionate about mobility and digital design.

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Pistons & Pretzels - Gothenburg 2025

Our Nordic edition of P&P turned heads together with Volvo!

Pistons & Pretzels Turin 2025

Pistons & Pretzels - Turin 2025

More than 700 guests and 150 vehicles showed up for our Pistons & Pretzels at Pininfarina's HQ!

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Pistons & Pretzels - UK 2025

We enjoyed a great event at Bicester Motion, having Pistons & Pretzels with more than 350 guests!

Martin Groschwald talking at Shanghai AutoShow 2025

Review: Shanghai Auto Show 2025

It’s been a long six years since I have last been to Shanghai, so you can probably imagine the excitement I had when I first planned this visit to the show and city once again.

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Pistons & Pretzels - California 2024

Another successful event for the books - in Irvine, California!

 

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Mobility Design Conference – California 2024

Read the review of the Mobility Design Conference 2024 in California.

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A French past, a Chinese present, and a future with a question mark

Read the review of the Paris Motor Show 2024 by Martin Groschwald

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Pistons & Pretzels - Munich 2024

Another successful event for the books - in our hometown Munich!

 

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Pistons & Pretzels - Gothenburg 24

Celebrating Sweden's Automotive Heritage in Gothenburg with another Edition of Pistons & Pretzels.

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Pistons & Pretzels - UK 24

UK - Third time's the charm!

Check out more pictures from the event here.

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3 major changes in the last 3 decades that have most impacted the car design world.

Martin examines how Photoshop, post-2008 growth in design teams, and Social Media changed car design, urging a reevaluation of education and leadership for quality maintenance within the car design world.

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Review Beijing Show 2024

Returning to China after five years, the Beijing Auto Show in 2024 offered a nostalgic glimpse into the past amidst the country's rapid technological advancement. From WeChat Pay accessibility to the traditional chaos of massive stands, the experience was a blend of old-school charm and modern innovation.