Blog & Insights
Our Innovation Blog is our honest and expert online journal of industry trends, insights, tips and advice for those passionate about mobility and digital design.


Pistons & Pretzels - Turin 2025
More than 700 guests and 150 vehicles showed up for our Pistons & Pretzels at Pininfarina's HQ!

Pistons & Pretzels - UK 2025
We enjoyed a great event at Bicester Motion, having Pistons & Pretzels with more than 350 guests!

Review: Shanghai Auto Show 2025
It’s been a long six years since I have last been to Shanghai, so you can probably imagine the excitement I had when I first planned this visit to the show and city once again.

Pistons & Pretzels - California 2024
Another successful event for the books - in Irvine, California!

Mobility Design Conference – California 2024
Read the review of the Mobility Design Conference 2024 in California.

A French past, a Chinese present, and a future with a question mark
Read the review of the Paris Motor Show 2024 by Martin Groschwald


Pistons & Pretzels - Gothenburg 24
Celebrating Sweden's Automotive Heritage in Gothenburg with another Edition of Pistons & Pretzels.


3 major changes in the last 3 decades that have most impacted the car design world.
Martin examines how Photoshop, post-2008 growth in design teams, and Social Media changed car design, urging a reevaluation of education and leadership for quality maintenance within the car design world.

Review Beijing Show 2024
Returning to China after five years, the Beijing Auto Show in 2024 offered a nostalgic glimpse into the past amidst the country's rapid technological advancement. From WeChat Pay accessibility to the traditional chaos of massive stands, the experience was a blend of old-school charm and modern innovation.