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Blog & Insights

Our Innovation Blog is our honest and expert online journal of industry trends, insights, tips and advice for those passionate about mobility and digital design.

Work Situation

What do we expect from design schools and universities?

I was recently invited to join a panel during the Munich Creative Business Week named “(Re)Thinking Design”. The topic, to discuss the changing role of designers in today’s business world.


5 great reasons to hire a graduate

It’s that time of year again, when university students are entering the market and Companies are trying to kick-start their budgets off, without having a lot of time to invest in training a rookie.

Job Interview

What users tell you in interviews vs. what they do

The inspiration for the article was a question from Laura Fiona Holder in a Slack group for UX designers, of which we are both members. She raised the question around qualitative User interviews that got me thinking.

Design Leader

3 concepts of how to (s)elect your future design leader

With a month that saw some top-level moves in both Ford and Jaguar/Land-Rover, some interesting observations around leadership has resulted. How it is perceived? What are the results when all the dust settles?

Design programs

My 5 favourite design programs & why

While on your professional career journey to become a designer/modeller and digital artisanal craftsman, you must have tried numerous tools, processes and workflows.


Why do so many new car brands emerge and why do so many fail?

In the last decade we’ve witnessed a real boom in new car brands and companies. This article explores what has led to this, but most importantly why so few of them have managed to bring their cars to market.

Potential vs. experience

Hiring potential vs. experience

If you are a hiring manager, I am sure you have come across this particular issue. And if you are a candidate you most certainly have faced this. How does the hiring process accommodate the need to assess and hire the potential in people rather than just filling the position/need right now?

City scape

The mobility design studio of the future could include architects, city planners and more, to truly innovate mobility!

Over the past years, we have seen that the term ‘“experience’” has not only moved into all of our daily business vocabularies but has also become part of our professional teams. User Experience Designers or Service Designers are relatively new positions that have become a staple in all creative departments all around the world.

Unity / Team

What Creative Design Departments can learn from professional sports teams

Ever since I was a little kid, I have drawn a great amount of inspiration from sports – team sports to be exact. What you learn when you play in a team, to find your role in a team, to understand leadership in a team and to succeed together was something that sports (in my case handball) have taught me and, I realized that only once I started working, had a profound impact on my career choices ...

Design Challenge

An open discussion: Should we stop supporting “Design Challenges” to protect the craft of Design?

Unless you have lived under a rock over the past 2 years or so, you have certainly come across one of the dozens of design challenges run by manufacturers, car magazines, social media influencers and various other outlets. 

Future Mobility Design

3 ideas on how mobility design might change in the next 10 years

Predicting the future is certainly something that is impossible to do (even if you own a DeLorean). Especially in these times at the moment that are led by digitalization, electrification and autonomy, it has become even more challenging to see where the future will lead us.


The Art of Promotion in Car Design

When you have been working in the car design industry for example as a designer or modeller for a few years you start to think about one question more and more : Where do I want my career to move towards?