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Pistons & Pretzels - Gothenburg 24

Author: Romina Rottgardt
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The vibrant atmosphere of Polestar HQ in Gothenburg came to life as we celebrated the latest edition of our eagerly awaited event, Pistons & Pretzels. This year's gathering was an incredible success, attracting enthusiasts from far and wide to enjoy a perfect mix of automotive brilliance, delicious food, and a strong sense of community.

A Parade of Automotive Innovation

One of the standout features of Pistons & Pretzels was the stunning lineup of show cars, made possible by our esteemed partners. We were thrilled to welcome Polestar, our main partner, who presented an impressive selection of vehicles for our guests to admire. The Polestar HQ was transformed into a gallery of automotive artistry, with each car showcasing cutting-edge design and engineering. The entire design team from Polestar made it possible to feature the Polestar concept cars 'Precept' and 'Roadster' inside the HQ. These visionary designs captured the imagination of all attendees and highlighted Polestar's commitment to pushing the boundaries of automotive innovation.

Electrifying Displays and Experiences

A special thank you to Volvo Cars for delighting us with models from their Heritage collection, including the stunning Volvo 1800 S and the impressive Volvo C303. We extend our gratitude to Lynk & Co, Zeekr, and Koenigsegg Automotive AB for their participation and contributions. Their presence and innovative displays added immense value to the event and enriched the experience for all attendees. 

Culinary Delights for All

No event would be complete without great food, and our guests enjoyed a fantastic show from the Chang restaurant team, who made it impossible to resist one of their freshly prepared hamburgers. The delightful array of food and beverages added to the vibrant atmosphere, allowing families and friends to share meals, stories, and laughter.

A Flourishing Tradition

Despite the challenging weather, it was heartwarming to see so many attendees join us for this edition of Pistons & Pretzels, reinforcing its place as a unique and beloved event. The enthusiasm and dedication of the community were evident, with automotive designers, car lovers, and families alike coming together to enjoy a perfect blend of excitement, relaxation, and community bonding.

Looking Forward

As we reflect on this successful edition of Pistons & Pretzels, we are already eagerly anticipating next year's event. We aim to continue building on this tradition, bringing together even more exciting elements and creating unforgettable experiences for our guests.

Thank you to everyone who attended and contributed to the success of Pistons & Pretzels. We hope you enjoyed the event as much as we did and look forward to seeing you again next year in Gothenburg!

Please enjoy the pictures of our event below and, of course, don't forget to share them with your friends, family, and colleagues.