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Blog & Insights

Our Innovation Blog is our honest and expert online journal of industry trends, insights, tips and advice for those passionate about mobility and digital design.


3 major changes in the last 3 decades that have most impacted the car design world.

Martin examines how Photoshop, post-2008 growth in design teams, and Social Media changed car design, urging a reevaluation of education and leadership for quality maintenance within the car design world.

IAA Mobility Design Conference 2023 - 38

Breaking Gender Stereotypes in Automotive Design

In a world where the appeal of a car lies in its dynamic blend of seduction and assertiveness, why should the professional world be any different? Read more about the parallels between the allure of a performance car and the charisma of women in leadership - By Claudia Braun, Project Lead at Konzepthaus

Cover_Design Project Management

Konzepthaus introduces new service: Design Project Management

We take care of your automotive design projects, from full facelifts to concept cars, with comprehensive services for strategic planning and operational execution. 

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Welcome Claudia Braun

We welcome Claudia Braun to Konzepthaus as of July 3rd. As Project Leader she will support our Consulting & Learning team in Munich.

Cover - Neutral Yellow Right

We build creative teams

It is our purpose, our "why" and our foundation. Our knowledge, understanding and network within the mobility and digital design world are unique, however, our partners describe us in three little points:
You make us better.

Los Angeles

Do we still need Advanced Design Studios within the transportation design space?

I know that the headline is quite provocative but hear me out…it’s not as bad as it sounds, and it comes with some thought. I just got back from Los Angeles and the 2022 edition of its Auto Show...

IAA - Martin Groschwald

For a revolution, you need creative power

It makes innovation tangible and useful, and is much more than simply styling: In the new season of the IAA MOBILITY Visionary Club, design is playing the lead role.

Business Value

What Is The Business Value Of Design?

The value of design, when utilised properly inside an organisation, is absolutely monumental. But how do you measure it?


5 great reasons to hire a graduate

It’s that time of year again, when university students are entering the market and Companies are trying to kick-start their budgets off, without having a lot of time to invest in training a rookie.

Design Leader

3 concepts of how to (s)elect your future design leader

With a month that saw some top-level moves in both Ford and Jaguar/Land-Rover, some interesting observations around leadership has resulted. How it is perceived? What are the results when all the dust settles?

Design programs

My 5 favourite design programs & why

While on your professional career journey to become a designer/modeller and digital artisanal craftsman, you must have tried numerous tools, processes and workflows.