Pistons & Pretzels - Turin

Our Pistons & Pretzels car design gathering returns to Italy in a super exclusive venue!

We launched Pistons & Pretzels in 2019 in Munich to create a relaxed and inspiring space where automotive, transportation, and mobility designers could meet, share ideas, find new opportunities, and fuel their passion for design. Since then, the event has travelled to Munich, the UK, Sweden, and California - and now, in celebration of a very special anniversary, it’s coming to Cambiano, Italy.

This year, Pistons & Pretzels will take place on June 8th, 2025, at the iconic Pininfarina headquarters in Cambiano, just outside of Turin. This extraordinary location is the heart of Pininfarina: home to the Design Center, the company museum, and the exclusive atelier where one-offs and limited series vehicles come to life. We are proud to celebrate this event in honor of Pininfarina’s 95th anniversary, a milestone for one of the most influential names in automotive, architecture and industrial design.

Experience Highlights at Pistons & Pretzels – Exclusive Guided Tours

Discover the art behind Pininfarina’s masterful craftsmanship during our exclusive guided experiences:

• Automobili Pininfarina Atelier: From 11:00 AM to 1:00 PM, explore the production lines where skilled artisans meticulously bring the electric hypercar Battista to life. With four half-hour time slots available, each accommodating 30 participants, this unique opportunity offers a front-row seat to the creation process.

• Pininfarina Wind Tunnel, Grugliasco: From 2:00 PM to 4:00 PM, enter the temple of aerodynamics during guided tours specially arranged for Pistons & Pretzels. Similar to the morning session, the wind tunnel experience is divided into four half-hour slots, with 30 participants each. Please note that reaching the facility requires your own transportation.

Don’t miss this chance to witness firsthand the innovative techniques and meticulous craftsmanship that make Pininfarina a leader in automotive design and engineering. Spaces are limited - reserve your spot today!

As always, we invite participants to bring along their own toys - cars, motorcycles - or simply join us to admire the collection, connect with friends and colleagues, and enjoy a day full of inspiration in an informal, welcoming atmosphere.

Although we at Konzepthaus are organizing this event, it will remain a non-recruitment, non-sponsored gathering -a small “Thank You” to the global car design community for your passion, creativity, and energy.

We couldn’t imagine a more inspiring venue to host this year’s Pistons & Pretzels. Join us in celebrating a legacy of design excellence - and help us toast to the next 95 years of Pininfarina!

Date: June 8, 2025
Time: 11:00 – 16:00
Location: Pininfarina HQ, Via Nazionale 30, Cambiano (TO), Italy

The event is free for all registered participants, and every guest will receive a free meal and drinks. To attend, you must be a member of the Car Design Community or be invited by a member. We reserve the right to review registrations and withdraw tickets if the attendee is not part of the car design community or a guest of someone who is, or if multiple tickets have been purchased for the same individual.
Please note that registration is mandatory - no entry will be allowed without it. 

About Pininfarina

Since its founding in 1930, Pininfarina has been a global symbol of Italian style, blending timeless beauty, engineering excellence, and innovation. Evolving from a small coachbuilding workshop into an international group, Pininfarina today is a leader in automotive and industrial design, architecture, and engineering services. Headquartered in Cambiano, the company employs nearly 500 people across offices in Italy, Germany, China, and the United States. Beyond its celebrated expertise in car design, Pininfarina continues to pioneer in areas such as aerodynamic research - operating its own wind tunnel based in Grugliasco, Turin - and sustainable mobility projects, from electric and hydrogen vehicles to yachts and high-speed trains. Pininfarina's multi-disciplinary approach has delivered over 1,450 automotive projects and 750 product and architectural designs, earning over 90 international awards in the past decade alone.

The Cambiano headquarters itself is a reflection of Pininfarina’s values: a sophisticated, modern facility where creativity, craftsmanship, and technology coexist. Nestled in the picturesque countryside near Turin, the campus brings together the company’s design center, prototype workshops, historical archive, and museum under one roof - a true temple of innovation and Italian artistry.

Website: www.pininfarina.it