Haus of Automotive

Join us

April 20 – 26, 2026
Via Tortona 31
20144 Milan
Italy

Haus of Automotive at Milan Design Week 2026

Join us for a full week of design excellence during the Milan Design Week 2026.

About this event

Konzepthaus is excited to bring back Haus of Automotive to Milan Design Week, uniting the automotive design industry under one roof.

This unique space will bridge diverse brands and foster collaboration, creativity, and innovation. Next to thrilling exhibitions by our partners, the week will also feature two inspiring conferences on the topics of CMF, UX & Brand, and Lighting, offering a platform for thought leaders to explore the future of design and mobility.

Location

Talent House

Talent House believes in the power of connecting. Connecting people. Connecting content. And connecting ideas.

It’s the perfect setting for Haus of Automotive, where we bring together creative minds with a strong vision for the future of mobility design.

Bringing together entrepreneurs, managers, and HR professionals eager to share their experiences, visions and skills, Talent House generates value for everyone ready to build the future. From continuous training and authentic networking to events that leave their mark and creating content that tells a story – the exclusive Talent House acts as an ecosystem that represents the beating heart of an evolving community, open to those who want to drive change and actively contribute to the evolution of the world of work. 

At Talent House you talk about the future. From every angle. With those who live it, guide it, and transform it.

Talent House

Via Tortona 31, 20144 Milan, Italy

Get directions

Partners

The first partner announcements are just around the corner. More info soon!

We’d love to have you on board for Haus of Automotive 2026!
If you’re interested, feel free to reach out to us!

Join us as a partner?

Speakers

The first speakers will be revealed soon. Stay tuned!

Panels

Over two full conference days, dive deep into the topics that shape tomorrow’s mobility.

Step into the forefront of CMF design and innovation. Engage with the latest trends shaping mobility through thought-provoking discussions, curated exhibitions, and opportunities to connect with industry leaders. Experience cutting-edge CMF products and gain fresh perspectives from the visionaries driving design evolution.

  • Digital Transformation in CMF – What Changed After a Year?
  • Trend Scouting in CMF – Spotting What Matters
  • Feasibility in CMF – When Creativity Meets Reality
  • CMF Across Cultures – Asia, Europe & the US
  • Sustainability in CMF – Trend or Necessity?

For a half day, Haus of Automotive shines the spotlight on mobility design’s underdog. Discover how Lighting as a discipline gains momentum beyond safety and witness innovative approaches unfold on stage by the industry’s pioneers.

  • Exterior Lighting as Brand Language – From Design Identity to Technological Enablers
  • Interior Lighting as Spacial and Emotional Design – Atmosphere, Comfort, and Perceived Quality
  • Lighting-driven UX – How Light Shapes Interaction, Safety, and User Perception

Delve into the rising star of mobility design during half a day dedicated to UX & Brand. Explore how the role of UX Design and Brand is continuously becoming more crucial to creating desirable product and hear emerging ideas for their future by the industry’s biggest thought-leaders

  • UX as the Brand – How Experience Defines Automotive Today
  • One Brand, Many Cultures – Designing Global Experiences
  • Beyond the Car – Automotive Brands as Cultural Experiences

Event Recaps

More event recaps

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