From Concept to Real Time Visualisation:
The industry-level educational programme during Milan Design Week.
The “Automotive Design Experience” is a 2-day immersive full workshop programme dedicated to students, designers, and enthusiasts who want to explore the modern automotive design workflow in a real industry context.
Rather than a traditional course, the programme is structured as a full design experience, where each day functions as an independent workshop while contributing to a complete design pipeline journey.
Through advanced digital tools and innovative methodologies, participants will learn how to:
The focus of the programme remains on understanding how an automotive design project is developed in the real professional world, from initial idea to final presentation quality output.
Each day of the programme is structured as an independent workshop module, including methodology introduction, tool demonstrations, practical exercises, and final output review sessions.
Module 1 — Immersive Visualisation & Virtual Design Review
Focus:
Output:
Module 2 — AI-Assisted Future Design Workflows
Focus:
Output:
Introduction to method and objectives
Tool demonstration
Practical exercise
Concrete output
Review and group feedback
Apply with:
1 Day Workshop: € 449
2 Day Workshop: € 849
Further discounts are available for students.
Typical creative workshops offer a few hours of inspiration.
This programme offers hands-on development, real industry tools, and direct OEM exchange.
C-LAB S.r.l., powered by CAMAL Studio, is a training institute specialised in disseminating the methods and tools used in the professional field of industrial design. It offers workshops, courses, and educational programs for students and professionals interested in the creation and design of vehicles and industrial products, with a strong focus on digital technologies and the skills required by the design industry. The institute is closely connected to the professional expertise of CAMAL Studio, from which it draws both its know-how and the daily working tools used in the sector.
Founder and Design Director
CAMAL Studio
Alessandro Camorali, founder and Design Director of CAMAL Studio, began his career as a 3D designer at Stile Bertone, before expanding his experience by providing consultancy to renowned design centers such as Pininfarina and leading automotive brands including Fiat and Ferrari. In 2008, he founded CAMAL s.r.l., a modern design studio focused on the development of one-off vehicles and limited series, covering the entire process from design to the construction of prototypes and show cars. Throughout his career, he has contributed to the development of several projects within the automotive industry, from CAS modeling to product industrialization.
Alongside his design work, since 2012 he has been actively involved in teaching and mentorship. He is a professor at IED – Istituto Europeo di Design and has also collaborated with IAAD, where he teaches subjects related to car design and digital modeling, contributing to the education of the next generation of designers. In 2025, he co-founded C-LAB, an educational institution aimed at closing the gap between academic training and the professional world in the field of design.
His design vision is strongly rooted in the integration of aesthetics, experience, and engineering, with an approach that aims to transform the product—particularly the automobile—into a valuedriven experience, not only functional but also emotional.
Co-Founder
CAMAL Studio
Ingrid Bruno, co-founder of CAMAL Studio, plays a central role in the studio’s development and management, contributing to its growth and the consolidation of its structural organization since its founding.
Within CAMAL, she supervises the administrative and strategic management of the company, with responsibilities ranging from finance to human resources. In addition to these activities, she also contributes directly to projects, particularly in the areas of CMF. Over the years, she has supported the development of many projects in the automotive sector, monitoring all stages of the process—from concept to final production—while coordinating activities and teams in complex international contexts.
In addition to her professional work, she taught at IAAD for over ten years, contributing to the training of students in the field of design. She is also involved in professional development
activities and is co-founder of C-LAB, an educational institution aimed at filling the gap between academic education and the professional world in the design sector.
Her approach is characterized by the ability to integrate strategic vision with design sensitivity, helping to create an effective balance between creativity, organization, and business development.
Vizcom
Vizcom is an AI-powered design tool built specifically for industrial and product designers — spanning industries from automotive and footwear to apparel, gaming, and architecture. Designers can upload hand sketches or draw directly inside Vizcom, instantly create photorealistic renders and even generate 3D models, all within the same platform. It keeps teams in their natural creative flow while dramatically compressing the path from first idea to final visual. To date, Vizcom works with leading enterprise teams including Honda, Polaris, On, and New Balance.
Product Expert Program Lead
Vizcom
Gergely is an Industrial Designer and Product Expert Program Lead at the forefront of digital design innovation. At Vizcom, he specialises in advancing design tooling and empowering teams around the world to integrate cutting-edge technology into their ideation process. His background spans mobility and vehicle design — an area he’s deeply passionate about — across boutique firms and freelance projects.
Prisma Tech
Prisma Tech is an Italian system integrator founded in 2004, focused on transforming product development and digital manufacturing through advanced technologies. The company supports leading industries, with a strong focus on the automotive sector, helping organizations optimize design and engineering processes.
At the core of Prisma Tech’s approach is innovation driven by sustainability. The company specializes in virtual prototyping and immersive visualization, leveraging AR and VR technologies to enable real-time interaction with 3D models, improve design validation, and reduce the need for physical prototypes.
By combining Generative Design, cloud collaboration, and immersive experiences, Prisma Tech helps companies develop lighter, more efficient products while accelerating time-to-market and minimizing environmental impact.
Sales Specialist
Prisma Tech
Antonio is a Sales Specialist at Prisma Tech with over 30 years of experience, specialising in the automotive sector.
He has extensive expertise in the promotion and implementation of advanced Autodesk solutions for industrial design, simulation, and real-time visualisation, supporting companies in their digital transformation.
Project Manager, Mechanical Engineer & Industial Designer
Protesa/D4P Department
Emanuele graduated in Industrial Product Design from the University of Bologna in 2016.
He has been working at Protesa for 21 years in the Digital for Product department, where he is responsible for numerical simulations and virtual product validation, as well as providing technical support for digital content used in marketing and communications.
Advanced Industrial Designer
Protesa/D4P Department
Enrico graduated in Industrial Product Design from the University of Bologna on 12 March 2021, specialising in Advanced Design.
For the past five years, he has been working on 3D rendering and animation in the Digital for Product department at PROTESA – Sacmi. He is responsible for product visualisation to support the design process, specialising in rendering and virtual applications (VR/AR).
Virtual Prototyping Manager, Phd Innovation Engineer
Protesa/D4P Department
Roberto began his career in the 1990s as a mechanic and wind tunnel test engineer for the Minardi F1 team, before moving to Sacmi in Imola as a designer of moulds and industrial machinery.
During his career he personally oversaw the transition to 3D technologies, style modelling and reverse engineering. At the same time, he undertook humanities studies to assess the impact of technology on humanity and the challenges of technological transition, graduating with a degree in Sociology and subsequently obtaining a PhD in Innovation Engineering (UniMoRe) in 2017.
From 2007 onwards, he established a new division (D4P – Digital for the Product) at the Sacmi Group subsidiary (Protesa), through which he develops VFX, Numerical Simulation (CAE) and Reverse Engineering activities for new digital products and services for the industrial, automotive and nautical sectors.
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