Engage in hands-on workshops and explore game-changing technologies in Automotive Design first-hand.
For the first time ever, we’re expanding Pistons & Pretzels beyond Sunday’s main event to a full-weekend of Automotive Design, with workshops as a brand-new programme highlight.
Together with C-LAB, Prisma Tech and Vizcom, we’re hosting individual workshops centered around how new and immersive technologies level up your Design skills – from workflows to sketch and visualisation.
Across 2 days. And across the city in places where ideas become realities.
Open to anyone interested in advanced Design technologies, whether students and juniors designers, professionals, or Design studios and companies.
Friday, June 5
VR Experience with Prisma Tech and D4P
Partner: Prisma Tech in collaboration with Protesa
Location: CAMAL Studio
Focus:
Tools:
Structure: 4 individual sessions (starting 2 PM with 1 hour per session), each kicking off with a theoretical introduction followed by a practical experience of the tools
Capacity: 10 participants per session
Price: 11€
Join the workshop
Saturday, June 6
AI-Assisted Future Design Workflows
Partner: Vizcom
Time: 10:30 AM – 4:30 PM
Location: tbd
Focus:
Tool: Vizcom
Structure:
Capacity: 20 participants
Price: 35€
Join the workshopIntroduction to method and objectives
Tool demonstration
Practical exercise
Tangible output
Review and group feedback
C-LAB S.r.l., powered by CAMAL Studio, is a training institute specialised in disseminating the methods and tools used in the professional field of industrial design. It offers workshops, courses, and educational programs for students and professionals interested in the creation and design of vehicles and industrial products, with a strong focus on digital technologies and the skills required by the design industry. The institute is closely connected to the professional expertise of CAMAL Studio, from which it draws both its know-how and the daily working tools used in the sector.
Founder and Design Director
CAMAL Studio
Alessandro Camorali, founder and Design Director of CAMAL Studio, began his career as a 3D designer at Stile Bertone, before expanding his experience by providing consultancy to renowned design centers such as Pininfarina and leading automotive brands including Fiat and Ferrari. In 2008, he founded CAMAL s.r.l., a modern design studio focused on the development of one-off vehicles and limited series, covering the entire process from design to the construction of prototypes and show cars. Throughout his career, he has contributed to the development of several projects within the automotive industry, from CAS modeling to product industrialization.
Alongside his design work, since 2012 he has been actively involved in teaching and mentorship. He is a professor at IED – Istituto Europeo di Design and has also collaborated with IAAD, where he teaches subjects related to car design and digital modeling, contributing to the education of the next generation of designers. In 2025, he co-founded C-LAB, an educational institution aimed at closing the gap between academic training and the professional world in the field of design.
His design vision is strongly rooted in the integration of aesthetics, experience, and engineering, with an approach that aims to transform the product—particularly the automobile—into a valuedriven experience, not only functional but also emotional.
Co-Founder
CAMAL Studio
Ingrid Bruno, co-founder of CAMAL Studio, plays a central role in the studio’s development and management, contributing to its growth and the consolidation of its structural organization since its founding.
Within CAMAL, she supervises the administrative and strategic management of the company, with responsibilities ranging from finance to human resources. In addition to these activities, she also contributes directly to projects, particularly in the areas of CMF. Over the years, she has supported the development of many projects in the automotive sector, monitoring all stages of the process—from concept to final production—while coordinating activities and teams in complex international contexts.
In addition to her professional work, she taught at IAAD for over ten years, contributing to the training of students in the field of design. She is also involved in professional development
activities and is co-founder of C-LAB, an educational institution aimed at filling the gap between academic education and the professional world in the design sector.
Her approach is characterized by the ability to integrate strategic vision with design sensitivity, helping to create an effective balance between creativity, organization, and business development.
Prisma Tech is an Italian system integrator founded in 2004, focused on transforming product development and digital manufacturing through advanced technologies. The company supports leading industries, with a strong focus on the automotive sector, helping organizations optimize design and engineering processes.
At the core of Prisma Tech’s approach is innovation driven by sustainability. The company specializes in virtual prototyping and immersive visualization, leveraging AR and VR technologies to enable real-time interaction with 3D models, improve design validation, and reduce the need for physical prototypes.
By combining Generative Design, cloud collaboration, and immersive experiences, Prisma Tech helps companies develop lighter, more efficient products while accelerating time-to-market and minimizing environmental impact.
Sales Specialist
Prisma Tech
Antonio is a Sales Specialist at Prisma Tech with over 30 years of experience, specialising in the automotive sector.
He has extensive expertise in the promotion and implementation of advanced Autodesk solutions for industrial design, simulation, and real-time visualisation, supporting companies in their digital transformation.
Vizcom is an AI-powered design tool built specifically for industrial and product designers – spanning industries from automotive and footwear to apparel, gaming, and architecture. Designers can upload hand sketches or draw directly inside Vizcom, instantly create photorealistic renders and even generate 3D models, all within the same platform. It keeps teams in their natural creative flow while dramatically compressing the path from first idea to final visual. To date, Vizcom works with leading enterprise teams including Honda, Polaris, On, and New Balance.
Product Expert Program Lead
Vizcom
Gergely is an Industrial Designer and Product Expert Program Lead at the forefront of digital design innovation. At Vizcom, he specialises in advancing design tooling and empowering teams around the world to integrate cutting-edge technology into their ideation process. His background spans mobility and vehicle design — an area he’s deeply passionate about — across boutique firms and freelance projects.