Podcast

Host Martin Groschwald speaks with Simon Loasby, Senior Vice President and Head of Hyundai Design Center.

This episode delves into the evolution of car design in Asia, exploring the cultural and technological shifts that are transforming the automotive industry. The discussion highlights how Hyundai is navigating the delicate balance between global innovation and local market demands, while also emphasizing the growing importance of design as a strategic tool. The conversation also explores the value of empowering diverse teams to drive creativity and innovation. This episode offers an in-depth look at how these factors are shaping the future of automotive design and the unique dynamics of Asian markets, offering insights into what’s next for the industry on a global scale.

Take an in-depth look at the vital role of team culture and design education in Korea’s thriving automotive industry with Wonkyu Kang, VP and Head of the Kia Future Design Group. We explore how these elements have shaped Kia’s global success, driving innovation and collaboration on a worldwide scale.

The conversation touches on the influence of Korean culture—marked by curiosity and a drive for innovation—on design practices, as well as the evolution of design education in Korea and its impact on nurturing creative talent. Finally, we highlight how Kia’s holistic approach and digital advancements are setting new standards in the world of car design.

Together with Ian Cartabiano, VP Advanced Design at Calty Design Research, Inc. (a Toyota company), we’re taking a look at the unique role California plays in the world of car design. We discuss how the state’s culture, diversity, and tech-forward approach create an environment where designers can thrive. The conversation touches on the evolution of design studios like Calty, their influence on both design and production, and the technological advances that are reshaping car design.

With extensive experience in both the European and Californian design landscapes, Sasha shares invaluable insights into the unique challenges faced by design studios in California, the cultural contrasts between European and Californian design philosophies, and why California remains a magnet for creative talent. This episode offers a deep dive into the innovative spirit that defines car design on the West Coast, and how it compares to the more skeptical, yet precise, approach in Europe.

Known for their unique approach to automotive design, including the famous Half11 project, the Bridan twins share their insights into the ever-evolving world of car design. In the conversation, they discuss not only the Half11 project, but all things car design culture as well as their work as teachers at Art Center. Tune in for an engaging conversation that explores the past, present, and future of automotive design, and what it means to push boundaries in this creative field.

Join David Woodhouse, VP at Nissan Design America, and Martin Groschwald, CEO of Konzepthaus, for a captivating exploration of how car design is shaped by cultural diversity and regional influences. Discover why California stands out as a unique mobility hub in a global context.

Andre was one of the first to take the step from the old to the new world, leaving Germany to pursue his career in California. Get insights into his journey and insights in our new episode.

Broadcasting from the heart of New Port Beach, California, this episode delves into the unique aspects of Californian car design and its influence on the global automotive industry. We dive deep into the evolution of car design, exploring how it was then and how it is now. Chris discusses what he believes is missing in modern automotive design and offers a nostalgic yet forward-looking perspective on the industry’s future. This is a unique opportunity to hear from a design legend who is seldom seen in interviews.

Anne Forschner, BMW New Class InCar & NonCar Experiences, shares her journey as one of the few female exterior designers in the industry. She looks at why there’s still a gender gap in exterior design compared to other disciplines such as UX and interiors, due to the competitive nature of this niche. Tune in to find out why diverse teams are crucial to shaping the future of automotive design and how we can encourage more women to pursue careers in the field.