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Lotus

Main Partner at Haus of Automotive

Lotus will return to Milan Design Week in 2026 with IN PROGRESS – an exhibition created in collaboration with Haus of Automotive, the cultural hub where brands converge and creativity advances.

IN PROGRESS – The Exhibition

Since 1948, Lotus has shaped automotive culture through lightweight engineering, technical ingenuity, and emotionally charged design. IN PROGRESS captures this evolution – an identity shaped by the productive tension between rebellious energy and advanced technology, where the future of driving is continually rewritten.

From April 22-26, IN PROGRESS explores Lotus’ D.N.A. design principles — Digital, Natural, Analogue — revealing how ideas collide, combine, and accelerate to shape the future of the brand. Through immersive storytelling and technical artifacts, the exhibition reframes performance as an ever advancing journey rather than a fixed destination.

The partnership with Milanese artisans F.LLI Branca brings a refined, craft led experience to IN PROGRESS, enriching the environment with a touch of Milanese culture.

Exhibition Highlights

Lotus will be present at Haus of Automotive, organised by Konzepthaus, as a main partner, presenting an exclusive exhibition titles IN PROGRESS
  • Theory 1 x Larusmiani: A Milan Debut
    Lotus and Larusmiani, Italy’s luxury maison, will unveil Theory 1 in the bespoke Au colour — a concept inspired by Lotus’ 79 Formula 1 victories, and the contemporary reinvention of the classic Lotus gold within Milan’s luxury and automotive culture.
  • Lotus x Studio Cartoons Deluxe
    An exploration of progress as a state of mind, expressed through original digital artworks by James Martin that interpret movement, experimentation, and breakthrough. It is a reminder that progress is personal, defined by curiosity and the moments that move each of us forward.


Lotus at Haus of Automotive – Schedule

Lotus’ Head of CMF & Sustainability Marie-Camille Lecoq joins the CMF Conference at Haus of Automotive for the panel “Digital Transformation in CMF – What Changed After A Year?”

By ticket or invite only.

Lotus’ Vice President Ben Payne joins the Lighting and UX & Brand Conference at Haus of Automotive for the panel “Exterior Lighting as Brand Language: From Design Identity to Technological Enablers”

By ticket or invite only.

10 AM – 1 PM:
Private event.
By invitation only. Limited media spaces available via request.

1.30 PM – 7 PM:
Public exhibition on the Ground Floor.
Free entry. No sign up needed.

10 AM – 5.30 PM
Public exhibition on the Ground Floor.
Free entry. No sign up needed.

6 PM – 8 PM
Private event.
By invitation only.

10 AM – 7 PM
Public exhibition on the Ground Floor.
Free entry. No sign up needed.

10 AM – 7 PM
Public exhibition on the Ground Floor.
Free entry. No sign up needed.

10 AM – 7 PM
Public exhibition on the Ground Floor.
Free entry. No sign up needed.

Return to Haus of Automotive