Pop-up Studio for a Concept Car Development

Client

European Premium OEM

Duration

4 months

Service

Dynamic Studio Build-Up

Set up a temporary satellite studio.

Responsibilities

  • Location sourcing in a major European city, balancing inspiration and logistic
  • Coordination of the IT infrastructure including CAD workstations, secure cloud access, and creative tools
  • Stuffing the studio with a mix of freelance designers and internal talents
  • Leading the project setup, ensuring all milestones were clear and deliverables aligned with corporate expectations

Outcome

  • Creation of a focused creative environment which led to the development of bold design concepts