GenAI Masterclass

This generative AI for design masterclass cuts through the noise and shows where AI genuinely helps mobility design teams, with practical workflows you can apply immediately in real projects. As hands-on generative AI training, it focuses on judgement and craft, not hype.

Course Goals

This generative AI for design masterclass is a practical, low-drama introduction to AI for an entire design studio. Rather than chasing the hype, we focus on what the tools genuinely do well, where they fall short, and how to fit them into real studio work. As a result, your team leaves with judgement, not just techniques.

Over the sessions, the masterclass covers what the tools can and cannot do, how to prompt reliably, and how to work with images and text without losing design intent. It also addresses how to stay on the right side of ethics, safety, and emerging regulation, because responsible use matters as much as speed. By the end, your studio has the baseline skills to use generative AI confidently and responsibly. Moreover, your team improves both speed and quality in everyday design tasks while protecting IP, brand integrity, and people.

What you will learn

Throughout the masterclass, you will build practical, repeatable skills rather than one-off tricks. Key outcomes include:

• First, understand the current landscape of generative AI use cases in design, and where it typically fails, using tools such as Midjourney, Vizcom or ComfyUI
• Next, write prompts that are structured, testable, and repeatable
• Then use image-based workflows effectively, including references, iteration tactics, and consistency
• After that, build a simple team playbook for “what good looks like”, with quality checks and review habits
• Finally, apply responsible AI principles around transparency, accountability, and human oversight

Why a studio-wide approach matters

Because AI tools spread through a studio whether or not anyone trains for them, a shared baseline prevents fragmented, inconsistent use. As a result, the whole team works to the same standard of quality and the same responsible practices, rather than each designer improvising alone.

Frequently asked questions