GenAI Masterclass

Cut through the noise and learn where GenAI genuinely helps mobility design teams, with practical workflows you can apply immediately in real projects.

Course Goals

This masterclass is a practical, low-drama introduction to generative AI for an entire design studio. It covers what the tools can and cannot do, how to prompt reliably, how to work with images and text without losing design intent, and how to stay on the right side of ethics, safety, and emerging regulation.

Your studio will develop the baseline skills to use generative AI confidently and responsibly across the studio, improving speed and quality in everyday design tasks while protecting IP, brand integrity, and people.

Key outcomes

• Understand the current landscape of gen AI use cases in design, and where it typically fails
• Write prompts that are structured, testable, and repeatable
• Use image-based workflows effectively, including references, iteration tactics, and consistency
• Build a simple team playbook for “what good looks like”, including quality checks and review habits
• Apply responsible AI principles around transparency, accountability, and human oversight