Automotive Design Experience

Alessandro Camorali, founder and Design Director of CAMAL Studio, began his career as a 3D designer at Stile Bertone, before expanding his experience by providing consultancy to renowned design centers such as Pininfarina and leading automotive brands including Fiat and Ferrari. In 2008, he founded CAMAL s.r.l., a modern design studio focused on the development of one-off vehicles and limited series, covering the entire process from design to the construction of prototypes and show cars. Throughout his career, he has contributed to the development of several projects within the automotive industry, from CAS modeling to product industrialization.

Alongside his design work, since 2012 he has been actively involved in teaching and mentorship. He is a professor at IED – Istituto Europeo di Design and has also collaborated with IAAD, where he teaches subjects related to car design and digital modeling, contributing to the education of the next generation of designers. In 2025, he co-founded C-LAB, an educational institution aimed at closing the gap between academic training and the professional world in the field of design.

His design vision is strongly rooted in the integration of aesthetics, experience, and engineering, with an approach that aims to transform the product—particularly the automobile—into a valuedriven experience, not only functional but also emotional.

Ingrid Bruno, co-founder of CAMAL Studio, plays a central role in the studio’s development and management, contributing to its growth and the consolidation of its structural organization since its founding.

Within CAMAL, she supervises the administrative and strategic management of the company, with responsibilities ranging from finance to human resources. In addition to these activities, she also contributes directly to projects, particularly in the areas of CMF. Over the years, she has supported the development of many projects in the automotive sector, monitoring all stages of the process—from concept to final production—while coordinating activities and teams in complex international contexts.

In addition to her professional work, she taught at IAAD for over ten years, contributing to the training of students in the field of design. She is also involved in professional development
activities and is co-founder of C-LAB, an educational institution aimed at filling the gap between academic education and the professional world in the design sector.

Her approach is characterized by the ability to integrate strategic vision with design sensitivity, helping to create an effective balance between creativity, organization, and business development.

Gergely is an Industrial Designer and Product Expert Program Lead at the forefront of digital design innovation. At Vizcom, he specialises in advancing design tooling and empowering teams around the world to integrate cutting-edge technology into their ideation process. His background spans mobility and vehicle design — an area he’s deeply passionate about — across boutique firms and freelance projects.