It is all about partnership – a strategic sparring that empowers
Design teams while enabling organisations to adapt, transform, and succeed.
From shaping structures to crafting impactful strategies and guiding Design leadership, we foster sustainable progress and creative excellence – always keeping a strong focus on the people behind your brand.
Bringing deep industry expertise, proven methodologies and practical experience to the table, our team challenges the status quo and delivers future-ready solutions that set you apart.
Multidisciplinary analysis of the entire design ecosystem by engaging both sides of the brain to create a fusion between analytical thinking and creativity, for innovative, robust business results.
Conceptualising and prototyping custom future scenarios and models across design workflows to boost creativity, accelerate processes, and maximize strategic impact.
Implementing tailored solutions and strategic design models within real business environments, ensuring measurable impact, organizational alignment, and long-term value creation.
Discover how we translate complex challenges into robust solutions through systematic analysis, strategic foresight, and sustainable implementation. Our case studies offer insights into the power of better creativity through better organisation.
Positioning Through Comparison
European Premium Automotive OEM
Established global design organisation with a strong creative reputation, but limited transparency on pay and competitiveness
Validate global salary bands and role architecture against direct premium competitors
Our benchmarking approach offers Design departments an exclusive, structured comparison with peers and competitors. The goal is to gain orientation within the market and uncover actionable insights – without disclosing sensitive internal information.
Holistic Diagnosis for
Long-term Relevance
Global Volume Automotive Manufacturer
Large Design department operating across multiple regions with historically engineering-driven decision structures
Clarify future role of Design within corporate strategy
Our Future-Proof Check supports Design leaders assess their department’s readiness for future challenges. With dedicated focus areas, we offer a comprehensive view and act as a sparring partner to shape resilient, future-oriented missions.
From Assessment to Efficiency:
Streamlining the Way-of-Working
European Electric Performance Vehicle OEM
Innovation-focused brand operating in fast development cycles with limited formalised process structures
Formalise end-to-end Design workflow without limiting creative agility
Design performance depends on smart structures. We offer a comprehensive evaluation of all phases within the design process to identify inefficiencies, enable better resource planning and achieve smoother collaboration across departments.
Securing Strategic Positioning Through
Self-Driven Business Planning
Global Multi-Brand Automotive Group
Large international automotive group with historically autonomous design teams facing growing corporate integration pressure
Growing board-level demand for transparency regarding Design’s strategic and financial contribution
To stay competitive and relevant, Design must proactively define its strategic value. The Design Business Assessment supports departments in creating a business plan that clarifies future capabilities, key roles and investment priorities – before others dictate them.
Development of the Design
Narrative of the Future
North American Performance & Lifestyle Brand
Emotionally charged brand with strong legacy products entering new mobility segments
Strategic shift into new customer segments without losing core identity
A clear and future-oriented Design strategy helps align all disciplines and external stakeholders around shared principles. Our role is not to make aesthetic decisions, but to moderate a structured process to define a Design vision and strategic direction. This empowers Design teams with clarity and confidence in their future impact.
Sustainable Change Through
Structured Implementation
Global Commercial Vehicle Manufacturer
International truck & bus manufacturer with strong industrial heritage and engineering-led development
Create stability and orientation within ongoing transformation
Following strategic planning, successful transformation depends on execution. Our Change Management Office supports the implementation of defined initiatives – with full transparency, clear accountability, and measurable outcomes.
The Konzepthaus Design Study (KDS) is an empirical study that allows you to benchmark yourself to the industry and identify best-in-class opportunities. Our surveys provide critical insights into the global mobility market that will shape your future.
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Looking for talent? We’d love to hear what you’re building
and help you find the people to make it happen.