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IAA Mobility Design Conference

Cover - IAA Mobility Design Conference

A new era of car design!

Car design is entering a fascinating new era with more opportunities and challenges opening up than in any period in recent history. While digital design tools continue to unlock more efficient and collaborative ways of working, the advent of AI-driven design brings with it a host of questions about the future role of the designer.

Sustainability continues to loom large as the industry wrestles with ideas such as how best to achieve circularity in design, how scalable alternative materials can be and whether they are quite as green as was first thought. Electrification marches on and, if recent work is any yardstick, designers are just beginning to experiment with new forms, both inside and outside the car.

To explore all this, Car Design News is partnering with Konzepthaus to bring you a day of thought-leading design discussions and innovative skills workshops at the IAA Munich. Taking place 4 September in the main exhibition hall, the event will feature a host of industry experts sharing their thoughts on exterior and interior design; UX, AI, material innovation and much more.

We will also bring you two workshops running throughout the day alongside the main stage, which will showcase cutting-edge digital design tools and software and material innovation and trends in CMF, respectively.

Date:                  4th September 2023
Location:        ICM - Internation Congress Center Messe Munich I Am Messesee 6  81829 München

For more information on the agenda, venue, partners, sponsors and more, click here!